Certain words just work. “Dream,” “Bliss,” “Crumb,” “Honey.” They tap into fuzzy feelings. They’re like comfort food for the ears. “Moonbeam Macarons”? You’d buy that in a heartbeat, wouldn’t you?
But if every dessert company uses “Heaven” or “Cloud,” they all blur together. Find your own slice of magic. Maybe it’s “Smoke” (for a campfire dessert) or “Frost” (for ice cream). Get weird with it.
Check the internet first!
This is the boring, responsible part. Do a simple search. Is the Instagram handle taken? Is the website domain available for twenty bucks? If so, run. Don’t fall in love with a name that’s already somebody’s brand.
You don’t want to print t-shirts and then get a legal letter. That’s worse than a fallen soufflé. Trust me.
