Let’s talk about the aisles. They are not aisles; they are chaos corridors. You will find a power drill sitting right next to a box of chocolates. A single flip-flop (why only one?) next to a fire extinguisher. It’s like the store was organized by a sleep-deprived octopus who just threw things in the general direction of the shelves.
And yet, you feel a thrill. It’s the thrill of the hunt. Is that a cashmere scarf for £4.99? Yes. Is it slightly scratchy? Absolutely. But it’s £4.99! You buy it, you wear it once, and it becomes a "shop costume" for a party. B&M is the retail equivalent of a treasure hunt where most of the treasure is slightly broken but incredibly cheap.
B&M discount chain to open up to 45 stores
Surprising Fact #2: The Weird World of B&M Pets
Did you know B&M has a secret pet food sub-brand called "Aptitude"? It’s a private label that basically nobody has heard of, and it has a cat on the bag that looks like a grumpy accountant. It’s the second-best-selling cat food in the UK. Grumpy Accountant Cat is apparently very popular with British felines.
I imagine the cat is thinking, "Listen, hooman. I don’t care about the branding. Just give me the 'Aptitude' Salmon Dinner and then get out of my way to buy a £2.99 LED lamp." And you shall obey.
