Great question! It’s not like he has a lemonade stand in Austin. His NIL deals are a who’s who of brands that want a piece of the Manning magic. Think Panini (trading cards), EA Sports (he’s likely in the next College Football video game), and a bunch of local Texas businesses who are basically throwing cash at him like confetti.
Backup QB Arch Manning Stars in Texas Longhorns Blowout: Giants Tracker
Oh, and there’s a sneaky one: collective money. Texas has a massive booster-backed collective called the “Horns with Heart” that funnels money to players for charity appearances. Arch could show up, wave at a camera, and get a six-figure check. Not a bad way to spend a Tuesday.
The Funniest Part: He’s The Backup
Let’s pause and appreciate the sheer absurdity here. The kid is literally sitting on the bench during games. He’s not the starter. He’s not even sure he’ll play this season. But his brand is so strong that he’s out-earning the actual starting QB, Quinn Ewers (who is also making bank, by the way, but around $1.5 million less).
It’s like being the understudy in a Broadway show but making more than the lead singer because your last name is “Hammerstein.” The irony is delicious.
"Texas has the most famous backup in the sport, Arch Manning": Paul
