The matches will start in the afternoon local time. But “local” could be New York, Mexico City, or Vancouver. That’s a spread of three different time zones across North America.
For the UK, that translates to a few key windows. Early birds will feast. Night owls will suffer. The humble lunch break becomes a prime viewing slot.
Think about it. A 5pm kick-off in New York is 10pm in London. Perfect. You can watch a full game, still get a decent night’s sleep, and pretend you’re a responsible adult.
The 3am Nightmare
Now picture a 6pm kick-off in Los Angeles. That is 2am in the UK. Yes, 2am. The witching hour for football fans.
You’ll be making deals with yourself. “I’ll just watch the first half.” Then the second half. Then extra time. Then penalties. Suddenly, it’s 6am and you haven’t slept.
Coffee will become a strategic asset. Stock up. The 3am matches are the ultimate test of loyalty. You’ll bond with strangers online, all bleary-eyed and shouting at a screen.
