Iceland is the champion of frozen everything. Want frozen pizza, frozen fish, or frozen emotions? Iceland’s got you. But fresh veg? Bit of a gamble. Their prices are competitive, especially on branded frozen goods. However, the overall basket cost still falls short of Aldi by about 7-10%.
Plus, Iceland has that “£10 minimum order” for delivery which—let’s be honest—I’ve never achieved without adding three bags of onion rings I didn’t need. No regrets.
