Yes, but don’t get it twisted—the show has moved around more than a cat in a sunbeam. Before 2026, This Morning was filmed at ITV’s London Studios on the South Bank. That place had a famous rooftop garden where Phillip Schofield and Holly Willoughby once pretended to have picnics.
However, in 2026, ITV packed up and moved to Television Centre. The new studio is massive and state-of-the-art, with a lot more room for giant inflatable sharks and cooking disasters. You’ve probably glimpsed it during the show—the huge “This Morning” logo behind the sofas is a dead giveaway.
And no, it’s not filmed in a supermarket. I know, I’ve had that thought too, especially during the budget segments.
The Secret Address (Sort Of)
If you want to be a stalker—I mean, a fan—the exact address is: Television Centre, 101 Wood Lane, London, W12 7FA. Don’t show up unannounced, though, unless you enjoy talking to security guards. They’re not big on surprise visits.
Fun fact: the building used to be a giant banana warehouse in the 1950s before becoming a TV studio. Yep, you might be watching from a former fruit depot. That explains the weird smell during the gardening segment.
But here’s the kicker: the studio isn’t a single room. It’s actually two separate studios within the building. Studio 1 is where the main show happens, and Studio 2 handles the spin-offs and backup segments. So when you see them race from the sofas to the kitchen, they’re running through a corridor that smells like coffee and desperation.
Cbs This Morning Set
