In 1928, H.B. Reese founded the Reese Candy Company and introduced his now-famous Peanut Butter Cups. Initially, they were called Penny Cups because they cost just one cent! The original recipe consisted of a creamy peanut butter filling covered in milk chocolate, and let's just say it was a game-changer.
Reese's innovative approach to candy-making involved using a stamping machine to shape the peanut butter cups. This made mass production possible, and soon his treats were flying off the shelves. The Reese Candy Company grew rapidly, and by the 1930s, H.B. Reese was selling over 100,000 cups per day!