If you want to know if a Claire’s near you is shutting down, don’t trust a random tweet. Check local business journals. Often, closures happen because a shopping centre is being redeveloped, not because the brand is dying.
For example, a handful of Claire’s stores have closed in smaller towns. But that’s the same for every chain right now. The high street is a battlefield, and not everyone gets a trophy.
So, is the UK arm of Claire’s making a ton of money? Probably not. Are they packing their bags and leaving the country? No chance.
Why would they even stay?
Because nostalgia is a powerful drug. We love the idea of Claire’s, even if we rarely shop there. It’s the place where we got our first pair of sparkly hoops. It’s the smell of plastic and hand sanitizer.
Claire's 'considers UK store closures'
Plus, where else would you buy a squishmallow keychain at 2 PM on a Tuesday? Amazon takes too long. Claire’s understands the impulse buy.
And let’s be real: the piercing service is a rite of passage. You can’t kill a brand that has pierced the ears of an entire generation. That’s a sacred contract.
