Officially, Target’s big Black Friday event typically kicks off online and in stores the week before Thanksgiving, often on a Sunday or Monday in early November. Think of it as the starting gun for the savings sprint.
But here’s the inside scoop: Target often drops early “Black Friday Preview” deals weeks before the main event. So if you’re asking, “When does it really start?”—the answer is right now, or very soon.
Why the early start? Well, it’s pure genius.
No more freezing in a parking lot at 4 AM. Seriously, who misses that? Target figured out that we all prefer shopping with a warm coffee in hand, not a numb backside. By spreading the deals across weeks, they make it fun, not frantic.
You also get to avoid the “Out of Stock” heartbreak. When you have multiple waves of deals, missing the first one doesn’t wreck your whole holiday. It’s like having several chance encounters with that perfect gift, and that’s a victory we can all celebrate.
