Let’s be honest: Booking a grocery slot shouldn’t be thrilling. But it is. It’s a mini sports event. You compete against thousands of fellow Christmas-obsessed humans. Your reward? A turkey and a bag of parsnips.
There’s an adrenaline rush when you click “confirm” and see that slot secured. I’ve seen people cheer louder than when their football team scores. It’s absurd. It’s hilarious. And we love it.
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Did you know that the most popular delivery time is Christmas Eve morning? Everyone wants that last-minute fresh Brussels sprouts. Tesco reportedly delivers over 10,000 tonnes of food during the festive season. That’s the weight of about 2,000 reindeer.
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Also, the busiest hour for booking slots is 6 AM. Yes, six in the morning. People wake up before the sun to snag a window between 10 a.m. and noon. It’s madness. Beautiful, caffeinated madness.