Getting that yellow heart is simpler than you’d think—but keeping it? That’s the plot twist. You and your buddy need to Snap each other more than anyone else for two weeks straight. Not texts, not calls—Snaps. Photos, videos, even a blank screen with a caption counts. The algorithm is watching, people.
Here’s where it gets ironic. You might be thinking, “Oh, cool, I’ll just send one Snap a day and we’re golden.” Nope. Snapchat’s algorithm is mysterious like a cat. If your friend starts Snapping someone else more—even for a day—that yellow heart can vanish. Poof. One day you’re besties; the next, you’re just another contact with a gray arrow.
Snapchat Yellow Heart Emoji: Meaning and How To Get It - ACG Digital
I once lost a yellow heart because my friend went on vacation and Snapchatted the ocean twenty times. To the ocean. I’m not bitter. Okay, maybe a little.