Because this is the language of everything. Every drug you’ve taken, every plastic bottle you’ve used, every fragrant flower—they all have IUPAC names. Caffeine? It’s 1,3,7-trimethylxanthine. Sounds like a robot’s password. But it’s what gets you out of bed.
Also, you can flex at parties. “Oh, that’s just 2-propanol you’re drinking? I prefer the ethanol.” They’ll either laugh or back away slowly. Both are wins.