After a slightly quieter 2026 series that focused on digital ventures, show insiders hint at a return to high-stakes, physical retail. Think pop-up shops, fresh food market stalls, and at least one candidate who tries to sell scented candles made from leftover tea bags. The new episodes will air weekly on BBC One at 9pm, with the final likely to land in late May.
For the first time, the show will also introduce an extended ‘post-boardroom’ segment on iPlayer. You’ll get to see the fired candidate’s full, unfiltered walk back to the taxi. It’s the closure we never knew we needed.
The Cultural Cocktail You Can’t Resist
Let’s be honest: we don’t watch The Apprentice for the business acumen. We watch for the delicious drama, the accidental innuendos, and the one candidate who always blames their team for a “complete disaster.” This year, expect a wave of memes about “synergy” and “blue-sky thinking” that will dominate Twitter for twelve straight weeks.
Remember the infamous “fired” finger point from series 18? The 2026 contestants are already reportedly practicing their best Lord Sugar impressions in the house. Pro tip: if you want to blend in at your office viewing party, just mutter “You’re a complete and utter dunderhead” whenever someone suggests ordering pizza.
