Head over to the section that lists the Toys or the Homeware floor. You’ll notice the wording feels old-fashioned. They don’t say “Spirits & Wine” on a fancy banner; they just slot in WINE in plain capital letters. No emojis. No filter.
It’s almost like the directory is from an era when your shopping trip was a little slower. You’d stand there, read each line, and plan your route on paper. Rhetorical question: When was the last time you actually read a list without scrolling?
For kids, this board is basically a puzzle. They stare at it like it’s a magic artifact. “Mum, why doesn’t it have a battery?” they whisper. And you get to explain that once upon a time, this was the Google Maps of shopping centres.
A fun comparison to keep you hooked
Think of this directory as the polaroid photo of store maps. Everything else is a high-res Instagram story, but this is the faded, wobbly print you keep in your wallet. It’s imperfect, and that’s why it’s perfect.
John Lewis | Get into Newcastle
Ever been to a record store and seen those old plastic sleeves? Same feeling. It’s tactile. You want to touch it. In a world of sanitized everything, this little board is a rebellion against polish.
And let’s be real—how often do you see a directory that doesn’t ask you to “logout” or “accept cookies”? Zilch. This one just says Fine China, Level 1. Simple. Honest.
