Beware the secret menu. It’s not really a secret. Everyone knows about the “Dirty Matcha” (matcha + espresso).
Blank Street’s rebrand is full-on matcha core - Fast Company
That little “dirty” word adds $1.00 to $1.50. Suddenly, your $5 drink is an $8 affair. But hey, you get two doses of caffeine. That’s practically a bargain for productivity.
Another fun trap: the “Matcha Lemonade.” It sounds refreshing. It is! But it’s also a $6.50 cup of sweet, sweet chaos. Who knew green tea and sour could cost so much joy?
The Nationwide Price War
Blank Street is in New York, London, Boston, and Washington D.C. The prices change depending on where you stand.
In Manhattan? Expect to pay a $0.50 to $1.00 “location tax.” You’re in the concrete jungle. The matcha knows it. In Boston? It’s a little kinder. Maybe $4.25 for the smallest size.
Pro tip: The kiosk near a university is often cheaper. Students are broke. Blank Street knows this. They lower the price by a few cents to lure them in like adorable, matcha-addicted moths.
