Fun cultural detour: water softeners exploded in popularity during the 1950s and 1960s, right alongside suburban sprawl and Better Living Through Chemistry ads. The iconic Culligan Man was as recognizable as the milkman. These machines were status symbols—a sign that you’d made it.
Today, the vibe is less "mid-century modern" and more "eco-conscious upgrade." But the logic holds: soft water extends the life of your water heater by up to 50%, saving you hundreds in energy bills. That’s not just clean laundry; that’s a cooler wallet.
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