This isn’t just another “RIP small business” story. It’s about community. Duff Morgan was a Norwich institution. Their ads were famously bad—low-budget, shot on a camcorder, with the owner’s son, Dave, doing the voiceover. “Come down to Duff Morgan… we’re offering a deal!” He sounded like he was reading a parking ticket.
Locals loved it. It was homegrown. No corporate nonsense. Just a bloke in a checked shirt telling you the Peugeot 108 comes in “a lovely shade of metallic eggshell.”
Duff Morgan CUPRA, SEAT & Citroen
The closure was announced quietly. A sign in the window. A sad post on Facebook. No fanfare. That’s so Norwich.
Quirky Facts That Make You Smile
Here’s a fun one: Duff Morgan’s showroom once hosted a Citroen 2CV racing team. Yes, racing. Imagine a parade of lumpy little cars doing 55 mph downhill, each with a plastic tarp roof. They called it the “2CV 24 Hours of Norwich.” Nobody won. It was chaos, but the fun kind.
Another oddity: the dealership had a secret stash of Peugeot keychains shaped like lions. They gave them out to kids. Those keychains are now collectibles on eBay for £20. That’s a better return than the cars themselves.
And here’s the kicker: Durrants Citroen, the main rival in nearby Great Yarmouth, is also closing. Two local legends, gone in a puff of exhaust. Coincidence? I think the French car gods are having a laugh.
