This isn't a quiet business meeting. It's a public food fight. Comcast puts up a black screen saying "Channel Unavailable."
The SEC Network puts up ads with sad, crying puppies. It's hilarious. They guilt-trip you into calling Comcast.
Imagine a giant corporation like Comcast getting bullied by a bunch of fans in jean shorts. That is pure entertainment.
Why Comcast Drags Its Feet
Here is the dirty secret. Comcast hates paying for sports. Sports channels are crazy expensive.
the sec network logo is shown in blue and yellow, with other words below it
Every time you watch a football game, Comcast has to pay the SEC a fee. It's like a tax on your TV. Comcast wants to lower that tax.
So they play chicken. They say, "We will drop your precious network." It is a bluff, but a scary one.