Then came the tattoos. Lots of them. And I mean lots—including one on his face that read “Misunderstood.” Suddenly, the golden boy of nepotism became the bad boy of Instagram. People freaked out. “What would Cindy think?” they screamed. But here’s the irony: Presley was doing exactly what every 20-something does—figuring himself out, just with a camera pointed at him the whole time.
He even got a tattoo of a smiley face on his hand that he later covered up. (We’ve all had regret, right? Just maybe not permanent ink regret.) The modeling contracts started to thin out, and the whispers grew louder: “He ruined his career.” But Presley didn’t disappear. He just shifted gears.
Cindy Crawford cheers on son Presley at Paris Fashion Week
When Life Gives You Lemonade
In 2026, Presley launched his own cold-pressed juice company called 8. Wait, what? A model selling juice? It actually makes sense if you know him. He’d been open about struggling with anxiety and the pressure of his family name. The juice brand isn’t just a side hustle—it’s a reflection of him trying to build something that’s his own. He’s said in interviews that he wanted to “create a lifestyle brand” without relying on the Crawford surname. Bold move, kid.
Now, at 24, Presley is also acting. He had a small role in the TV series The Hills: New Beginnings and is quietly taking acting classes. Is he the next Leonardo DiCaprio? Probably not. But he’s doing the work—showing up, learning, and ignoring the haters who still tag his mom in every Instagram post. (“Tag Cindy!” No, please don’t. That’s annoying.)
Cindy Crawford's Son Shares Her Reaction to His First Tattoo at 15 - Parade